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Monday, April 27, 2020 | History

1 edition of Advertising as multilingual communication found in the catalog.

Advertising as multilingual communication

Helen Kelly-Holmes

Advertising as multilingual communication

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  • 13 Currently reading

Published by Palgrave Macmillan in Houndmills, Balsingstoke, Hampshire, New York .
Written in English


Edition Notes

Includes bibliographical references (p. 193-202) and index.

StatementHelen Kelly-Holmes
Classifications
LC ClassificationsHF5823 .K346 2008
The Physical Object
Paginationxiv, 206 p. ;
Number of Pages206
ID Numbers
Open LibraryOL24527919M
ISBN 109780230217065
LC Control Number2010455400

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Advertising as multilingual communication by Helen Kelly-Holmes Download PDF EPUB FB2

'Advertising as Multilingual Communication has been anticipated by researchers in the field, and will certainly not disappoint them. Helen Kelly-Holmes' book explains, in a very well-written way, how advertising discourse uses foreign languages - on one end of a continuum - as a means of communication with speakers of a minority language in a country or - on the other end - as a linguistic.

Get this from a library. Advertising as multilingual communication. [Helen Kelly-Holmes] -- "The author examines the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages.

On the one. 'Advertising as Multilingual Communication has been anticipated by researchers in the field, and will certainly not disappoint them. Helen Kelly-Holmes' book explains, in a very well-written way, how advertising discourse uses foreign languages - on one end of a continuum - as a means of communication with speakers of a minority language in a country or - on the other end - as a linguistic Cited by: Get this from a library.

Advertising as multilingual communication. [Helen Kelly-Holmes] -- The author explores the role of advertising language in the new globalised environment, from the point of view of communicative theory, & offers a close linguistic analysis of some major Advertising as multilingual communication book.

Instead, many of these messages are clearly multilingual forms of communication (House and Rehbein, ; Kelly-Holmes, ) and seem to correspond to Guidère's (, p.emphasis in the Author: Helen Kelly-Holmes.

The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Helen Kelly-Holmes is a Lecturer in sociolinguistics with new media at the University of Limerick, Republic of Ireland. Her research interests revolve around the interrelationship between media, markets and languages, and she has published widely on all aspects of these issues.

She is the author of Advertising as Multilingual :   Helen Kelly-Holmes, Advertising as multilingual communication.

Houndmills, Basingstoke: Palgrave Macmillan, Pp. xiv, Hb $ Language choices in advertising are never random. They represent an attempt to use language to achieve a particular goal. In commercial advertising the goal is, ultimately, to : Päivi Pahta. In her review of Helen Kelly- Holmes's () book Advertising as Multilingual Communication, Piller () makes it explicit that little or no attempt has been taken either to investigate the Author: Ingrid Piller.

Book Description. Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology.

The indexing of heterogeneity through the use of multilingual advertising, particularly by U.S. brands, at a time when these very brands rely upon homogeneous consumption practices for their profits, looks set to be another intriguing area of research for linguists working with language contact phenomena in advertising (, p.

)Author: Ingrid Piller. According to Christine Wright-Isak, Ronald J. Faber and Lewis R. Horner in Measuring Advertising Effectiveness (), there is a difference between short-term advertising effects and long-term advertising effectiveness. In contrast to effects, effectiveness accumulates over time and affects feelings, attitudes and behaviors.

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Title: H. Kelly-Holmes,Advertising as multilingual communication Basingstoke:Palgrave Macmillan, Author(s): Hornikx, : J.M.A.

Hornikx. Advertising as Multilingual Communication. Helen Kelly‐Holmes. London: Palgrave Macmillan,xiv + This volume brings a fresh perspective to the analysis of market and media discourse by contrasting the manner in which advertisers exploit linguistic differences to make products more appealing with the advertising industry's reaction to societal multilingualism.

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